About The Rim Property Group

Whether seeking a starter condo, a family home, an investment property, or a world-class estate, The Rim Property Group at eXp Realty delivers unmatched expertise, personalized service, and results you can trust. Led by founder Herb Rim, our team is dedicated to serving clients across all price points and property types—not just luxury.

We proudly work throughout the San Fernando Valley, San Gabriel Valley, Ventura County, and the Westside—including Beverly Hills, Bel Air, Malibu, Encino, Sherman Oaks, Studio City, Pasadena, Brentwood, Pacific Palisades, West Hollywood, Burbank, La Cañada Flintridge, and the iconic beach cities of Santa Monica, Venice, and Manhattan Beach.

A Legacy of Excellence

With over 30 years in real estate and finance, Herb Rim brings deep industry experience and hands-on dedication to every client. After developing strategies for finance leaders like GE Consumer Finance and Countrywide Home Loans, Herb became a consistent top producer—achieving over $75M in personal sales and representing properties of every size and style across Los Angeles.

Today, The Rim Property Group is in the top 5% of L.A. agents, with $300M+ in total career sales and a strong record of outperforming market averages, achieving a 106% average list-to-sale ratio.

Trusted for All Property Types

• Luxury & Architectural Estates: Modern, design-forward homes positioned for superior value.
• Traditional Family Homes: Neighborhood knowledge and negotiation expertise for buyers and sellers of all backgrounds.
• Condos & Townhomes: Urban living specialists for first-time buyers and investors alike.
• Probate, Trust & Inherited Sales: Sensitive, step-by-step support through challenging family transitions.
• Remote & Out-of-Area Sellers: Full-service staging, marketing, and updates for a seamless process from anywhere.
• Relocations & Lifestyle Moves: Data-driven advice for upsizing, downsizing, or investing throughout Los Angeles.

Our Comprehensive Approach

• Market Timing: Consultations and custom analysis for optimal listing or purchase windows.
• Offer Strategy: Professional pricing, targeted launch campaigns, and offer deadlines to maximize results.
• Lifelong Client Relationships: Multi-generational, referral-based service at every budget and stage.

Personalized Service for Out-of-Area Clients

• Property cleanouts, repairs, and renovations
• Professional staging, photography, and digital marketing
• Vendor and project management
• Weekly updates with Zoom and video walkthroughs

Your Dedicated Team Advantage

• Operations Manager: Timelines, contracts, compliance
• Listing Coordinator: Staging, vendors, and marketing prep
• Project Manager: Renovations and property improvements
• Showing Assistants: Fast access for buyers across Los Angeles
• Buyer Specialists: Attentive, concierge-level representation for every home purchase

Rooted in Community

The Rim Property Group supports local charities focused on arts and education—strengthening Los Angeles’ neighborhoods and giving back with every transaction.